Blogs are such a powerful tool for any business. They are great for building your brand, connecting with your target market and converting your site visitors to customers. Blogs offer a great way to stay with the times as the future of car dealerships evolves.
Since the ultimate goal of any car dealership blog is to sell more cars, we are going to talk about how to get more website traffic and customers with this handy tool.
One of the greatest benefits of including a blog on your car dealership site is the ability to drive more traffic. There are a few ways to use a blog to drive traffic to your website. The two main routes are 1) optimizing your content to rank well on search engines and 2) sharing the blog posts on your social media profiles.
Search engine optimization (SEO) is a great practice to implement in your blog to make this happen. Traffic from search engines is typically referred to as “organic traffic.”
In the most basic terms, SEO is optimizing content that pleases search engines in order to rank as a top search result. For example, if you want to rank as #1 for the term “car dealership blog,” you’d make a post that strategically places the keywords, is free of errors, provides value to readers and uses the layout that search engines, such as Google, are looking for.
You can learn the basics of SEO online. But hiring an SEO content writer can be beneficial since learning the ins and outs of the practice is a huge undertaking.
The more blog posts or landing pages you add to your site, the more likely it is that your site will get found on a search engine.
You can share the link to your home page over and over again, but eventually, your followers are going to get bored. They will probably stop clicking after they see the same link 5 of 6 times. You need to provide them with fresh content.
Share the links to your blog posts on your social media to give your followers more information than the standard photo or short clip with a blurb of a caption. It will add more value to them and will drive more traffic to your site.
Getting your content out on social media is great because it makes it very easy for your followers to share.
The key to writing content that turns website visitors into customers lies in knowing your market. You have to know what your potential customers want to read and what they need help with.
To do that, first, you’ll need to determine your ideal customer. As a car dealership, you may have a few – you have those who have saved up to buy their first car, those who have driven the wheels off their old car, and those who buy cars for the sake of having them.
Next, you’ll want to create helpful, informative content that helps your potential customers in some way. Do they need info about how to buy a car? Where to get financing? Which cars are the most eco-friendly? Anticipate these questions (and take note of any questions your customers have had in the past) and then create content that answers these questions.
Finally, create content that directs people to your sales pages. You can include links to your Contact page, Collection pages, About page, and more. Give your website visitors a chance to learn more about you and find out where they can go to buy the car of their dreams.
When you’re planning content for your car dealership blog, you should choose topics that are helpful to your audience. This will help you build trust, prove to people that you are the best in the business, and convince them that your car dealership is the best in the area.
Here are some topics that you could include on your car dealership blog:
What else would your target audience like to read?
A lot of car dealerships have special sale events that run during local holidays. You can create deals that revolve around Thanksgiving, Christmas, Canada Day, Labour Day and more.
Work these holiday sales into fun and engaging blog posts that really connect with your local audience. After all, most of your customers will be locals, so reaching them is very important.
There are a few reasons that people get new cars. One common reason is that the buyer’s old car had issues that would be too costly to repair. Turning to the internet for troubleshooting is common.
The people who come to your blog for car repair advice could be in the market for a new car. If they’re already on your site, they are just a few clicks away from finding the car of their dreams. This topic has great potential for conversions.
You could even create helpful car repair troubleshooting posts like this.
Use weekly highlight posts to put the spotlight on your car of the week or any sales you’re running. You could also use this weekly newsletter of sorts to talk about what is going on in the local car community.
This sort of post may not generate a ton of traffic to your site, but it can be a great branding tool. It is a great way to open up a line of communication between you and your target market.
Depending on the type of cars you sell, you might want to include content about local car shows on your blog. This type of content is essential for car dealerships that specialize in sports cars, supercars, antique cars or any other sort of specialty vehicles.
Even if you don’t sell a special type of car, car show content could be a fun addition to your site. You can send the recaps to the organizers of the car shows. As long as you give positive reviews, the content will likely be received well.
A lot of people like when you give them free promotion or coverage, so these posts are highly shareable. If they share the link, their followers become your readers. That will expose your business to new potential customers. Use this sample car show recap post as inspiration.
Most people do not walk into a car dealership with a wad of cash to buy a car in full, so financing options are essential. Taking out a car loan can be pretty overwhelming, so it is normal for people to do some research before going to buy a car.
Educate your readers so that they will feel comfortable when it comes time to buy cars of their own. Give them the confidence that they need to buy a car from your dealership.
People want to shop for their vehicles at a trusted dealership. Partnering with local brands is a great way to build trust in the community. When local auto parts stores, mechanics, car washes and other complementary businesses in your industry.
Create partnerships within your community so that you can collaborate on projects and promote each other’s services. If you feature their services on your blog, they are likely to share the post, which will drive more traffic to your site.
Are you ready to start planning your car dealership blog?
The best way to get started is to have a website developer add a blog to your website. Then, you can write content, add images, and hit “publish”. With SEO and social media marketing, you can then attract more website traffic and turn those visitors into new customers.
Choose a relevant topic and get writing today! You’ll be glad you did.